Asili Clothing

ASILI is a brand that promotes Africa in a positive light. For far too long, the popular narrative around the motherland has not been a favourable one. We plan to change that. The word “ASILI” means “Origin” in Swahili, one of the most commonly spoken languages on the African continent. It serves as a a reminder that we all originated from the same place – Africa – and so have a collective responsibility to represent her in the best way possible.