Finesse Foreva
Business overview
Finesse Foreva is often mistaken for being the premiere label for UK Drill which isn’t a bad thing, but they are so much more than this with Hot R&b & Afro Swing Acts also managed on their roster.
SK and TK, 2 entrepreneurs in there mid twenties who together with their in house producer JB at 21, co-founded the Finesse Foreva label, and management company based in Croydon.
Hearing them tell their stories about their individual and collective journeys, it is apparent that the Finesse Foreva mavens are ingrained within the culture and the greater South London community.
They have an unrivalled, knowledgeable overview of the relationship between the streets and emerging artists. As well as providing a home to genre defining UK Drill acts such as Skengdo & AM, and S1, Finesse Foreva are essentially community activists.
They invest in, and empower the youth from their community. They run an entertainment company that could just as easily be mistaken for a social action foundation as they provide training opportunities for young creatives, future music industry execs, and they are equipped with the necessary experience to develop raw, challenging, uncompromising artists.