Business overview

Naomi Sadé London is a black owned London based PETA certified vegan cruelty free cosmetics brand. Founded in 2020 by Naomi Maximen – a makeup artist with several years of experience working as a freelancer and luxury retail manager  within the beauty industry. Naomi Sadé London officially launched in 2021 with its first product the Bronze Lookbook eyeshadow palette. Which was designed for medium and deeper skin tones to create the perfect bronze eyeshadow looks. Since launching the Bronze Lookbook has been featured in Good Housekeeping magazine, OK magazine, Red magazine, The Evening Standard and Black Beauty and Hair magazine. Following the success of the Bronze Lookbook Naomi added three more products to the Naomi Sadé London catalogue. With Bake ‘N’ Serve loose setting powders in two shades and Chocolate Sponge. With many more ideas in the process of creation Naomi is set on expanding the range of products across all categories!

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