Negril

People often ask why I started Negril, so I tell them about when I was in Jamaica 5 years ago and noticed a small chain of restaurants selling jerk chicken. I thought it would be nice to have this in London, so I rang up the head office and asked if they offered it as a franchise or if they planned to open up a branch in London. They said no to both questions; it was not yet available as a franchise, and their immediate plans were to open in Miami. I was disappointed and kept on calling them, but still they said no. So I decided I would start my own restaurant, but I had no idea how!

I wanted a place that educated customers about Jamaican foods, offered healthy nourishing meals at a reasonable price, used quality and healthy ingredients, was authentic and provided good service for customers.